According to media buyers, the demand for integrations is on the rise, thanks to the ability it has to stand out in a cluttered environment, if done the right way.
According to data compiled by media research agency TAM, the rate of growth of advertising on television in terms of the number of hours was half during the January-June period this year in comparison with the corresponding period last year.
It was a year ago that Nielsen had suspended services to the analyst community following an uproar by companies over inaccurate reporting of market share data.
Devise new strategy to take on competition from multinational brands.
The interested companies include Emami and Dabur.
Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.
Japanese firm to retain Camlin, Camel brands.
Morel, who was in India recently, spoke to Viveat Susan Pinto and Priyanka Singh.
At the moment, it has only personal computer monitors in its portfolio.
"From time to time, we do India-specific innovations through products and benefits. Our studies showed that Indian women want a blemish-free skin," says Richa Singh, marketing manager, Garnier India.
Nestle India on Wednesday inaugurated a new manufacturing plant at Nanjangud in Mysore district, Karnataka. The plant, set up with an investment of Rs 360 crore (3.6 billion), will manufacture a range of culinary products.
P&G announced on Wednesday that it was reducing the prices of select stock keeping units of Whisper and Pampers by three and 15 per cent, respectively.
Move comes at a time when the $50-billion Unilever is looking to double its turnover in 10 years.
Its tie-ups so far have been with international brands, either through licensing agreements or joint ventures, to get them into India.
On its radar are Alberto-Culver and the personal care and laundry portfolios of Sara Lee, both recent acquisitions of Unilever.
Anti-government protests in Egypt are making Prashant Goenka, director, international business, Emami Ltd, nervous
Companies are predictably working overtime to cash in on the boom. LG, Samsung, Panasonic, Videocon have all lined up new models of both HDTV-ready and full-HDTV sets for the world cup this year.
The cola wars will no longer be restricted to Coke and Pepsi, with their Latin American competitor Ajegroup setting up shop in India.
"Instead of plastic faces, which appear artificial, why not use real people?" asks K V Sridhar, national creative director at ad agency Leo Burnett India. "They are compelling brand ambassadors, who can lend an air of authenticity to the communication exercise."
"Both domestic and international business grew well this quarter. Growth in net sales of the domestic business was close to 50 per cent, while the international business saw nearly a three-fold growth during the same period. Our international acquisitions have played a role in helping us register good numbers this quarter."
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances